Newsletter Article, Museums, Branding Brian Hendershot Newsletter Article, Museums, Branding Brian Hendershot

New building. New logo. New possibilities.

It’s been 44 years since the Museum opened. In those four decades, it’s expanded from a small, brick building to the largest cultural institution within a 150-mile radius. Its collection has grown from 1,000 items — mostly from the Americas — to over 30,000 objects from six different continents. However, the Museum isn’t just a passive, cultural repository. On average, 3,000 people connect with the Museum through its programs each year…

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